Technology
Advanced segmentation and automation
The Challenge
Complicated and time consuming follow-up campaigns
Without any built-in automation on their previous marketing platform, Mindable was repurposing features in an attempt to create their own automated systems. As a result, their follow-up campaigns were time-consuming and complicated to build, making A/B testing almost impossible. And with technical issues and outages costing the company tens of thousands of dollars in revenue, Mindable knew it was time for change.
“By taking advantage of Maropost’s advanced segmentation and automation features, we have been able to generate well over $100,000 in additional revenue that we would have never been able to do prior.”
Chief Communications Officer at MINDABLE
The Solution
Use of segmentation and automation features
As soon as they made the move to Maropost, Mindable saw a 5% increase in engagement and revenue. Taking advantage of the platform’s advanced segmentation and automation features, Mindable was able to generate an additional $100,000 in revenue—revenue they were missing prior to joining Maropost. When they began send personalized campaigns through Maropost, Mindable’s overall engagement increased by 20%—leading to over one million dollars in additional revenue each year.
- $100,000 in additional revenue
Maropost’s automated journeys mean leads are always nurtured and never lost. With the day-to-day processes automated, you can focus on the big wins. - 20% overall increase in engagement and revenue
With personalized emails, customers receive content that speaks directly to them, creating deeper connections with your brand and increasing loyalty.
Mindable
Mindable is Canada’s most exciting marketing optimization company. They’re a team of relentlessly creative marketers, coders, and design rock stars that span the globe. Their projects evolve constantly, and so does their creative process.
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