Email Marketing
10 Essential Email Marketing Metrics
Your email campaign is set in motion; now it’s time to monitor and measure its...
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Marketing Cloud
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Email Marketing
Must-Have Email Campaigns: 4. The Triggered Email
Critical to customer engagement are relevant, targeted emails that directly relate to a customer’s behavior....
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Marketing Cloud
Ecommerce
Must-Have Email Campaigns: 3. The Seasonal Email
We’ve already covered why promotional emails are important. Seasonal campaigns are a specific type of...
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Commerce Cloud
Marketing Cloud
Email Marketing
Must-Have Email Campaigns: 2. The Promotional Email
You’ve gained a subscriber. You’ve sent your welcome email. Where do you go from here?...
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Marketing Cloud
Email Marketing
Must-Have Email Campaigns: The Welcome Email
You know the old saying, “first impressions are everything.” It generally refers to people, but...
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Marketing Cloud
Email Marketing
Email Marketing is Not Dead－it’s the Backbone of Your Business
Believe it or not, email has been around for over 40 years, and has over...
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Marketing Cloud
Email Marketing
Email Guidelines for all Major Internet Service Providers
If you’re sending a lot of emails, you want to make sure that you’re adhering...
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Marketing Cloud
Ecommerce Marketing
7 Conversion Rate Optimization Essentials For Ecommerce Brands
7 Conversion Rate Optimization Essentials For Ecommerce Brands - Learn how to improve your conversion...
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Commerce Cloud
Marketing Cloud
Email Marketing
Email Personalization and Loyalty
Why is Email Personalization Important? Personalization is far from a new trend in marketing, but...
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Marketing Cloud
Email Marketing
Maropost’s Deliverability Team for The Win – DMARC Case Study
Maropost is known for their high deliverability rate. The secret for this high inboxing rate...
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Marketing Cloud
Customer Engagement
Why Email Marketing Should Be at the Heart of Your Customer Loyalty Strategy
In the past few years, customer retention has come to attract quite a bit of...
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Marketing Cloud
Email Marketing
The ABCs of improving email deliverability
Imagine for a second you were put into Groundhog day-type-of-loop. Every morning you’d re-live the same...
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Marketing Cloud