Guide Topics:
Why is email important for ecommerce
Why you should care about your blacklist status and spam traps
What’s COVID-19 doing to your email & online sales
Email & overall privacy protection – tips & workarounds
Trends, upcoming changes and projections for next year
Summary:
The undisputed champion of digital marketing channels for ecommerce is email. It’s easy to use, inexpensive and provides a direct line to your customers. But, in an age when social media is taking over with its advanced targeting capabilities, why does email still matter?
This ebook will answer that question through a deep dive into this subject. And, while you’re swimming in deep waters, don’t forget to watch out for sharks, giant squids and other dangerous wildlife. By that we mean spam traps, blacklists, COVID, iOS 15 and more. So check your scuba tanks and let’s dive in!