Guide Topics:
How to redefine your customer journeys, touchpoints and overall experience.
The technology that makes customer obsession possible for marketing teams.
Real-world examples from popular brands Nordstrom and Amazon.
Summary:
What do you provide your customers? Your answer is likely the product or service that addresses consumers’ needs and generates revenue. However, shoppers are expecting more; they want an experience that appeals to their interests from touchpoint to touchpoint.
But, what does it take to create an outstanding customer experience? You need to be customer obsessed, starting with a 360-degree view of their individual interests, activity and engagement.