B2C Marketing
Let’s Get Physical (and Digital): Combining Experiences
Every business needs a digital front. But sometimes, we can forget about the importance of...
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B2C Marketing
Maropost Goes to Traffic and Conversion Summit 2017
If you read our weekly newsletter, follow our social feeds, or are simply in-the-know when...
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Marketing Cloud
Email Marketing
4 Content Hacks to Optimize Your Email Marketing Campaigns
The average person receives dozens of emails per day but open a fraction of that...
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Marketing Cloud
Marketing Automation
6 Steps for Delivering the Perfect Sales Pitch
Your sales pitch is what closes the deal. Sure, there's RFPs, email marketing campaigns, meetings,...
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Marketing Cloud
Customer Engagement
How to Improve Customer Experience: 3 Ways to Leverage Your Sales Team
Your marketing and communications team likely determine your marketing strategy, but it's the sales team...
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Marketing Cloud
Email Marketing
10 Steps For a More Engaged Email List – List Cleansing
A mailing list is a lot like a guest list for your wedding or birthday...
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Marketing Cloud
Email Marketing
The Hidden Segments: What Personalization Opportunities Are You Missing?
If you’ve been handling day-to-day email marketing for some time there’s a chance you have...
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Marketing Cloud
Email Marketing
8 Email Design Best Practices to Boost Your Conversion Rate
People form an opinion of your content within 50 milliseconds of clicking. (more…)
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Marketing Cloud
Marketing Automation
5 Tips on What to do with a New Customer
So you’ve just signed up a new customer. They fit your buyer persona to a...
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Marketing Cloud
Marketing Automation
Let’s Get Personal: Hitting the Sweet Spot with Data You Already Have
As great as it is, personalization can be tricky. Too personal and you’re in danger...
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Marketing Cloud
B2C Marketing
Are Cryptocurrency Micropayments the Future of Content?
Clickbait, fake news, yellow journalism – media today is in a poor state. Audiences are...
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Marketing Cloud
Email Marketing
8 Lessons of Email Marketing You Can Learn from CAN-SPAM
The CAN-SPAM Act was signed into law on December 16, 2003. It establishes the United...
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Marketing Cloud