Email Marketing
8 Crucial Email Triggers You’re Not Monitoring
Trigger based emails are an indispensable part of email marketing. To briefly define the term,...
Read Blog
Marketing Cloud
Filter
Email Marketing
The 3 E’s of Mastering Emotions in Email Marketing
Valentine's Day is just around the corner and it seems like the perfect time to...
Read Blog
Marketing Cloud
Email Marketing
How Watching ‘Groundhog Day’ Can Make You an Email Marketing Superstar
If I woke up and realized I was in a Groundhog Day-like loop, I would...
Read Blog
Marketing Cloud
Email Marketing
How to Segment Your Email List for Better Results
There are hundreds of different ways to sort and segment your email lists. But the...
Read Blog
Marketing Cloud
Customer Engagement
Customer Success and Marketing: Teaming Up for Customer Retention
Are you fully utilizing your resources when it comes to customer retention? As essential as...
Read Blog
Marketing Cloud
Email Marketing
The 6 Do’s (and 6 Don’ts!) for the Perfect Welcome Email
First impressions are important. And this is particularly true for your business or brand. That...
Read Blog
Marketing Cloud
Email Marketing
How to Create an Email Signature that Maximizes Conversion
As an email marketer, you spend hours, sometimes days, crafting the perfect emails and journeys....
Read Blog
Marketing Cloud
Email Marketing
How to Use Emoticons for Email Marketing
If an image is worth a thousand words, then why not use emojis for email...
Read Blog
Marketing Cloud
Email Marketing
The 5 Email Deliverability Terms You Need to Know (and How They Can Improve Your Deliverability Rate)
What’s in a name? Email deliverability measures your ability to deliver emails to your recipients...
Read Blog
Marketing Cloud
Email Marketing
How to Launch a Reactivation Email Campaign
An email list is one of the marketer’s most reliable of tools. Your recipients have...
Read Blog
Marketing Cloud
Email Marketing
What You Need to Know about CASL in 2017: Canada’s Anti-Spam Law
Full disclosure: I am not a lawyer. I am simply an (excellent) email marketer with...
Read Blog
Marketing Cloud
Email Marketing
13 Mistakes You’re Making That Will Land Your Emails in Spam
There's nothing worse for an e-mail marketer than having their emails land in spam. First...
Read Blog
Marketing Cloud