B2C Marketing
Mailchimp and Shopify May Have Done You A Favor
You have brand campaigns to run. Promotions to launch. Customer communication to manage daily, hourly,...
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Marketing Cloud
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Customer Engagement
Customer Engagement 101
Customer Engagement 101: Customers only tend to notice bad brand experiences, not great ones. However,...
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Marketing Cloud
Omnichannel Marketing
Cross-Channel Engagement
Cross-Channel Engagement Harvard Business Review reports that 73% of customers use multiple channels during their...
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Marketing Cloud
Customer Engagement
Single Customer View
In Search of a Single Customer View How many programs do you use to collect...
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Marketing Cloud
Customer Engagement
Customer Engagement Industry: You’re Doing It Wrong
After many years of working with businesses both large and small, it’s clear to us...
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Marketing Cloud
Email Marketing
Email Guidelines for all Major Internet Service Providers
If you’re sending a lot of emails, you want to make sure that you’re adhering...
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Marketing Cloud
Ecommerce Marketing
7 Conversion Rate Optimization Essentials For Ecommerce Brands
7 Conversion Rate Optimization Essentials For Ecommerce Brands - Learn how to improve your conversion...
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Commerce Cloud
Marketing Cloud
Email Marketing
Email Personalization and Loyalty
Why is Email Personalization Important? Personalization is far from a new trend in marketing, but...
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Marketing Cloud
Customer Engagement
The connected consumer changed the marketing landscape – can you keep up?
The digital world brought us the connected consumer. A consumer who uses multiple devices for...
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Marketing Cloud
Email Marketing
Maropost’s Deliverability Team for The Win – DMARC Case Study
Maropost is known for their high deliverability rate. The secret for this high inboxing rate...
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Marketing Cloud
Marketing Automation
Make Big Data Your New Best Friend
Make Big Data Your New Best Friend: An introductory guide to understanding big data. Contrary...
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Marketing Cloud
Customer Engagement
Why Email Marketing Should Be at the Heart of Your Customer Loyalty Strategy
In the past few years, customer retention has come to attract quite a bit of...
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Marketing Cloud