Email Marketing
Critical to customer engagement are relevant, targeted emails that directly relate to a customer’s behavior....
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Ecommerce
We’ve already covered why promotional emails are important. Seasonal campaigns are a specific type of...
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Email Marketing
You’ve gained a subscriber. You’ve sent your welcome email. Where do you go from here?...
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Email Marketing
You know the old saying, “first impressions are everything.” It generally refers to people, but...
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Customer Engagement
When discussing marketing automation as it relates to customer engagement, it's important to keep in...
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Product Updates
In today’s constantly changing world, if you’re not moving forward, you’re moving backward. Consumer expectations...
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Customer Engagement
Maropost recently hosted a customer event in New York City, where some users of our platform sat...
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Customer Engagement
With so many channels, it’s easier than ever for brands to communicate, but it’s harder than...
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Customer Engagement
Originally appeared in Customer Think on April 9, 2019 While customers are every brand’s top...
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Customer Engagement
The customer journey is no longer linear; what was once a relatively simple process has...
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Customer Engagement
Originally appeared in MarTech Advisor on April 4, 2019 An overly complicated customer engagement strategy...
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Email Marketing
Believe it or not, email has been around for over 40 years, and has over...
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